“The visual identity capturing Assam’s heritage, transformation, and timeless essence."
⦾UI/UX
⦾ Research
⦾ Branding
Duration: 4 Weeks
Crafting the Visual Narrative: A Walk Through Time
This walkthrough town serves as a living portal through time, seamlessly guiding viewers across Assam’s evolving architectural and cultural landscapes.
Each era unfolds through carefully curated visuals, narrating gentrification’s impact—from temple towns to colonial settlements and modern skylines, offering an immersive, time-spanning exploration of Assam’s transformation.
Building the Town: Structuring the Walkthrough Experience
Every transition in this walkthrough was meticulously planned to create a cohesive, immersive experience.
The journey follows a natural progression—from ancient temple-centric settlements to Ahom-era marvels, colonial estates, and modern urban hubs. Each scene blends into the next, ensuring fluid movement across time, maintaining spatial continuity, and enhancing the sense of discovery.
Choosing the Perfect Art Style
A painterly, concept-art style best captured Assam’s evolving landscapes, blending realism with artistic softness.
After testing styles and gathering feedback, this approach emerged as the most immersive, reflecting Assam’s vibrant essence and historical depth.
Crafting the Visual Identity
The project’s branding reflects Assam’s rich heritage and evolving landscapes.
The color palette—deep green (#21563E), muted yellow (#F9F29D), and earthy brown (#221A1A)—evokes nostalgia and warmth.
Adobe Caslon Pro was chosen for headings and dialogues, adding a touch of sophistication, while Europa ensures clarity in body text and subheadings.
Europa
Adobe Caslon Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890&@$%()!?*//
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890&@$%()!?*//
#21563E
#F9F29D
#221A1A
Shaping the Experience
Bringing this project to life meant building everything from scratch—research, design, narrative, and visuals. Every element was carefully crafted to create an immersive, seamless journey through Assam’s evolving landscapes, bridging history with modern storytelling.
Here's a Blog documenting the entire process! Click on the image to read!
