“ How it came into being”
⦾UI/UX
⦾ Research
Duration: 3 Weeks
How it Started
Working with marketing and design teams, I realized that trends aren’t universal—what resonates with one audience might not with another. Yet, outdated ideas keep circulating simply because teams lack access to real-time insights.
To bridge this gap and keep creativity relevant, I built a tool that tracks trends as they evolve.
But who needs trends?
Designers, marketers, brands, creators and many more need trends to stay relevant, innovate, and engage their audience.
Consumers &
End Users
Institutions &
Organizations
Industry &
Business Stakeholders
Creative &
Strategic Professionals
What's the Current Scenario?
While social media algorithms dictate which trends users see—often limiting their exposure to a personalized feed—many trends still gain momentum through word-of-mouth, offline conversations, and cultural moments.
However, these organic trends often fail to reach global audiences or specific markets due to algorithmic filters.
The Big Idea:
Webtrr’s Game Plan
Identified key features to streamline trend selection. Analyzed user pain points and determined which issues could be easily addressed.
Now, onto the grunt work:
Building the Trend Machine
Crafted the UI to prioritize key features, delivering seamless trend tracking, intuitive navigation, and an optimized user experience.
Finally:
Webtrr in Action!
And so, Webtrr was born—a trend-tracking platform that analyzes, predicts, and delivers real-time insights to keep designers and marketers ahead.
Trend Tracking & Live Insights
Stay ahead with real-time trend tracking that ranks top trends with a dynamically updating leaderboard.
Access a heatmap visualization to see where and how trends are evolving globally and regionally.
Use Flashback Finds to analyze past trends, understand why they succeeded, and predict future cycles.
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Expert Opinions & Community Engagement
Engage by adding your own projects, contributing to discussions, and staying updated on emerging design and marketing shifts.
Follow top trendsetters and see their forecasts, helping you align with the industry's best.
Read expert insights on our blog, where trendsetters share analyses, predictions, and industry opinions.
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AI-Powered Project Analysis & Prediction
Get an AI-driven market reaction to your designs or campaigns before launch, helping refine strategies.
The dashboard provides live trend scores and status updates, ensuring you make data-backed decisions.
See a comprehensive analysis of how your project fits current trends, helping you optimize for success.
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Et Voila!
Track Trends at Ease!
Learnings and Takeaways
Conversations with users revolutionizes everything – Genuine understanding came from hearing the perspectives of designers, marketers, and businesses.
The battle is a common experience – The void I felt wasn't unique to me; it's a problem impacting creatives globally.
The steep learning curve in UI/UX design – As my pioneer project, it inculcated in me the fundamental design concepts and the importance of a user-centric approach.
Want to know more about Webtrr?
Click Here to read my Blog about the process and journey of how it came into being.
